Portfolio Blog Post 1: Audience and Content Relationship

Public history is a heavily contested practice in the history profession, mostly on what the practice truly is. According to John Dichtl and Robert B. Townsend, in their article “A Picture of Public History: Preliminary Results from the 2008 Survey of Public History Professionals” (2009), state, “Public history is one of the least understood areas of professional practice in history because the majority of public history jobs are outside of academia . . . One of the most significant challenges for public history as a field is ambiguity about the definition of the term.” (Dichtl and Townsend). Historians have had difficulty understanding the purposes of public history. While there are debates about the practice, one aspect remains true: the combined effort of historians and the public. In his article, “Whose Public? What is the Goal of a Public Historian?” (1981), Ronald J. Grele states, “But such work has always combined a commitment to one’s own research and a commitment to helping people do their own history, to involve themselves in their pasts, to increase their historical consciousness.” (Grele, 47). Historians work with the public to create projects that fit their needs. Public history projects following this model have implemented cooperation in different ways.

            Understanding the public and shared authority are some of the main goals of historians working in public history. Serge Noiret, in his article “Sharing a Public Historian’s Authority within Communities” (2022), explains, “A long time practitioner of these shared authority practices in community projects in the UK, Paul Ward, tells us that ‘community research […], consistently seeks to sustain our community, revitalize and return our people back to their culture and language.’” (Noiret, 51). Historians should research the public to understand the community’s needs better and create better projects. One of the ways to do this is to interview people. According to Erika Hall, in her guide to “Interviewing Humans” (2013), “The goal of interviewing users is to learn about everything that might influence how the users might use what you’re creating.” (Hall). Different projects have implemented this strategy to help create and design to fit users’ needs better. One such project is the “Building Histories of the National Mall” (2015). The project creators used interviews to gauge what users wanted from the website, stating, “These findings guided the development and refinement of the Explorations section, and also guided the content team on where to focus research and writing time.” (Brennan and Leon, 25). Interviews are one way that historians can create projects with shared authority. Personas are also a way historians gauge users’ needs. Shlomo Goltz, in his article “A Closer Look at Personas: What They Are and How They Work” (2014), explains, “A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way . . . Personas aid designers to create different designs for different kinds of people and to design for a specific somebody, rather than a generic everybody.” (Goltz). Historians use personas to help fit all potential users’ needs and understand the community. Both interviews and personas help historians and the public work together in a shared authority to create projects that fit the community’s needs.

User Research Findings

Researching how different companies use personas to gauge who may or may not be their audience made me think differently about the website I am creating and who might be a user. According to Shlomo Goltz, in his article “A Closer Look at Personas: What They Are and How They Work,” states, “A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way . . . Each persona represents a significant portion of people in the real world and enables the designer to focus on a manageable and memorable cast of characters, instead of focusing on thousands of individuals.” (Goltz, “A Closer Look at Personas). According to Goltz, personas are a way for someone to narrow down and focus on the different traits of people rather than a generalized public. Before looking at personas, while I thought I was narrowing my primary and secondary audiences down to more descriptive characteristics, I was not looking at the bigger picture. For example, for my project, I stated that my primary audience includes everyday American tourists of national parks or memorials with at least a high school education. However, that was not as narrow as I thought. After reading about personas, I did not consider why people visit these places, what they might have been interested in school, or their degrees. I also did not consider the people who necessarily do not visit these places. According to the WOSP Personas, some people visit, occasionally visit, or do not visit at all. Different audiences should be considered when designing a project to incorporate ways that might make them users. (WOSP Personas).

The Pew Research Center’s research on internet, mobile, and social media use has also made me reconsider who and what my focus is on. According to the Center, mobile use plays a big part in peoples’ everyday lives. The Center states, “Mobile devices have changed the way people think about how and when they can communicate and gather information by making just-in-time and real-time encounters possible. They have also affected the way people allocate their time and attention.” (Pew Research Center, “Three Technology Revolutions”). The last line made me think about how I need to design my project to make it a website for people who want to “allocate their time and attention.” According to the Pew Research Center, social media use has risen in the past years, stating, “The rise of social media and social networking has affected the way that people think about their friends, acquaintances, and even strangers . . . One of the major impacts was that the traditional boundaries between private and public, between home and work, between being a consumer of information and producer of it were blurred.” (Pew Research Center, “Three Technology Revolutions). Again, the last part struck me. For my project, I plan on making the website collaborative. With this new information from the Center, I see that social media can be used for people to be a “producer” of information for the project.

Physical/Digital Site Comparative Review

Many Voices, One Nation: National Museum of American History, Washington, D.C.

The National Museum of American History in Washington, D.C., is home to many artifacts and items connected to the vast history of the United States. These items tell various stories involving different disciplines of history from military, popular culture, and societal. One exhibit, Many Voices, One Nation, falls under the latter two, telling the stories of the long history of immigration in the United States.

Physical Site

Argument

When visitors walk into the exhibit, they are greeted by the title with some information about it. It states:

The people of North America came from many cultures and spoke different languages long before the founding of the United States, even before European contact. In creating the new nation, early leaders envisioned a country that promised opportunity and freedom—but only for some. As the population grew, the people who lived in the United States found ways to negotiate, or work out, what it meant to be American. That negotiation continues. This exhibition explores how the many voices of people in America have shaped our nation.1

The argument the exhibit is trying to convey is that the United States is a country of diversity and the contributions that different “voices” have made throughout its history. The exhibit does well in communicating that argument with the items relating to other cultures in the country and spanning from the earliest days to today.

Audience

The audience for the exhibit is tourists in Washington, D.C. Being a part of the Smithsonian Institution, the exhibit is free for anyone to see, making it relatively accessible for tourists in the area. Being a short walk from the Metro also gives residents and tourists access. The museums are also favorite spots for field trips for K-12 schools, giving young students access to the exhibit. Other audiences include anyone interested in immigration history in the United States, whether a researcher or the average citizen.

Content

The exhibit contains several items that relate to the argument it is trying to make. The items are divided into different categories that all tell an overarching history of the United States. These categories include religious groups (specifically Catholicism and Judaism), education, sports, and achievements. The items range from statues and different objects to painted items such as the Painted Elk Hide from between 1693 and 1710. There is not one item or items that weigh more heavily than the others. The exhibit shows the importance of all the items equally.

Layout

When visitors first walk into the exhibit, they see the earliest items in history conveyed. However, the traffic flow changes once they turn the corner, giving visitors different options to view the items. It also makes viewing the exhibit easier, especially on busier days, ensuring more traffic flows freely rather than a single flow.

Interactivity

The exhibit contains some forms of interactivity with metal booklets showing topics related to the items presented behind them and touch screens with more information.

Curators, Interpreters, and Docents

There are employees stationed at the exhibit to give more information. However, they are regulated to the front of the exhibit at a desk rather than inside, and when I viewed the exhibit, there were few visitors for them to interact with. The only employees present inside the exhibit consist of security guards.

What I Would Change

Some things would make the exhibit more effective. For one, I would add more interactivity for visitors. Most of the exhibit consists of visitors viewing items and reading the information provided. Adding more ways for visitors to interact would give the items and history more meaning. I would also add a way for visitors to contribute. At the Civil Rights Museum in Montgomery, Alabama, there is a section at the end for visitors to add their names and thoughts about the museum and the country’s civil rights history. The museum provided a touch screen to input information, and once that was entered, it showed up on a screen that covered one wall of the room. Adding an element similar to that in the Many Voices, One Nation exhibit would allow visitors to provide their thoughts or even their stories, which can open up a conversation in that history.

The only other thing I would change is more employee interaction. However, since I visited on a slower day, there was less interaction compared to the interactions employees give on busier days.

Digital Site: https://wayback.archive-it.org/3340/20230921075831/https://americanhistory.si.edu/many-voices-exhibition

Unfortunately, the National Museum of American History is changing its website layout, including the separate websites for the exhibits. However, the museum did archive most of its previous site pages using the Wayback Archive, making it accessible to users.

Argument

The website’s argument is the same as the physical site’s, conveying that the United States is a country of diversity and the contributions that different “voices” have made throughout history.

Audience

While the physical site focuses on tourists, the website is primarily for people who need help to make it to Washington, D.C., to see the items. There is also more of a focus for researchers than the physical site, giving more reliable access than a physical site would provide, especially to researchers who cannot visit.

Layout

The website’s layout has a main page giving users some introductory information about the exhibit. It is then divided into sections spanning the history of immigration in the United States with subsections within those sections. It is more free-flowing than the physical site, as users can access whichever section they want to read. An “About” section also gives more information about the exhibit and the donors who contributed.

Content

The information provided in the sections and their subsections is similar to the physical site’s, with information about the different periods, the topics during those periods, and the items included in the exhibit.

Interactivity

There are some interactive elements on the website. Pictures of the items are provided. However, there is no ability to view the record now, and some pictures still need to be included in the website archiving. One of the sections consists of a short video explaining the period, while the other sections only have a short paragraph.

Site’s Creators

Unfortunately, there is no way for users to contact the site’s creators other than getting the museum. There are two different ways for people to contact the museum: email and by phone. It also provides an FAQ page. The contact information can be found at https://americanhistory.si.edu/about/contact. There is also a way to contact the museum’s web team with any questions about the changes happening to the website which can be accessed at https://americanhistory.si.edu/nmah-web-team/contact.

What I Would Change

There are some changes I would make to make the website more effective for users. Just like with the physical site, I would include more interactive elements. This would consist of a way for people to share their thoughts or contribute their stories about immigration. Like the physical site, this would open up a conversation about immigration history in the United States. I would also provide a way for users to contact the creators. By doing some research, I found that the exhibit was produced by Haley Sharpe Design, and some information about their role is provided here. However, I needed help finding out who was responsible for creating the exhibit in the museum. Providing that information would allow users to converse and learn more about different items and elements of the exhibit with the creator/creators. Nonetheless, this is only an archived website. All of these elements might be addressed in the new website that is under construction. Returning to that site once it is completed and comparing it to the original site would be interesting.

  1. Many Voices, One Nation. Exhibit. National Museum of American History. ↩︎