After completing the readings for this module and thinking more about my project, I realized that I needed to revise my personas slightly. Below are my now-revised personas.

Persona 1: Primary Target Audience

Name: Anthony Sutherland

Demographic:

• Age: 35
• Gender: Male
• From: Sacramento, California
• Education: BA and MA in Economics
• Job: Financial analyst
• Income: $75,000

Descriptive Title: The Cautious Visitor

Quote: “I like to do my research before visiting a site”

A Day in a Life:

Anthony is a financial analyst for a company in Sacramento, California. Most of his time is spent working with little time left for himself. With this, he is picky about what he chooses to do with the small amount of free time he has for himself each week. Usually, when he has the choice, he chooses to spend that time outdoors, especially at national parks.  He says California, and the neighboring states, gives him plenty of opportunities to spend his time outdoors and national parks. However, before deciding what to do, he conducts research online. He wants to ensure he can get the most out of a place before he throws away his extra time. He also likes to learn more about other parks he can’t visit based on his work schedule. He likes websites that can give him information contained at the site without him visiting.

End Goal: Anthony wants a website that can give him historical or scientific information so he can either decide whether or not to visit or learn more about a site he can’t visit in person.

Persona 2: Secondary Target Audience

Name: Layla West

Demographic:

• Age: 42
• Gender: Female
• From: New Orleans, Louisiana
• Education: BA and MA in History, MA in Museum Studies
• Job: Educator at the World War II Museum in New Orleans
• Income: $55,000

Descriptive Title: The Lifelong World War II Historian

Quote: “World War II is one of the most fascinating moments in history. I’m always looking to learn more about it.”

A Day in the Life:

Layla is an educator at the World War II Museum in New Orleans, Louisiana. Her job consists of helping create exhibits, lesson plans, and programs at the museum. These responsibilities require her to know about the history of the topic or topics she and her team are focused on. While she does use physical forms of scholarship, she mostly turns to digital forms to conduct her research. She especially takes advantage of websites that use different media forms to tell a topic’s history. She feels that physical forms of scholarship that lack these different forms are not as engaging as these digital sources. She thinks that websites from the National Park Service and the Library of Congress provide the most valuable sources for research. However, she finds it takes a lot of time to gather the sources from the different websites. She likes to take advantage of websites that contain many sources and material she needs for her research all in one place.

End Goal: Layla would like a website that contains much of the material on a topic’s history.